Hello, friends.
Allymara Consultants, LLC is officially open for business.
Allymara is a strategic marketing consulting firm that specializes in helping brands market to women. I’m Allyson McGrail, the founder of the company, and I’m excited to have the opportunity to help your brand achieve its business objectives. Stop back here in the future to find all kinds of content, from brand strategies for appealing to women to commentary on marketing trends and advice for senior marketing executives. But first thing’s first. What can Allymara do for you?
how we help clients
Allymara is focused almost exclusively on the strategic side of marketing. For your brand, we provide brand building and strategic planning services. Launching a new product? Let us help you define and segment your audience, build a brand story and develop your launch plan. Need to breathe new life into your brand? We can help you execute brand workshops and uncover new insights to propel your product or business forward. Finally, we provide support to marketing executives like yourself, because sometimes you need a hand with marketing operations, preparing your presentation to your board of directors – even just perspective from an outsider looking in to your organization.
what we don't do
We do NOT execute advertising campaigns, nor are we a replacement for your creative agency. We aren’t a design firm or a public relations firm. When you hire Allymara, you’re hiring senior marketing personnel to assist you with developing a plan for even you’re most difficult brand challenges. We will partner with you and your other vendors to deliver solutions that move the needle for your brand. We can even help you identify and manage new vendors – if that’s something that will help you.
Our female specialization
At Allymara, we specialize in marketing to women. Let’s be clear that specializing doesn’t mean that we won’t take on work for companies and brands that want to target men. We specialize in marketing to women, though, because that’s where a significant portion of our previous experience was dedicated. It also inspired our approach.
Our Approach
We specialize in marketing to women, but we firmly believe that women are NOT a target audience. Women represent half of the people on earth. Trying to target them all? That’s impossible. What is possible is to segment women into smaller groups with shared backgrounds, beliefs, needs and desires. Then there are three steps that every brand must take: (1) they must CURATE brand experiences for each segment, (2) they must RELATE to each segment personally, and (3) they must find ways for these segments to PARTICIPATE in the brand’s success. Curate, Relate, Participate – that’s our approach, and it’s the standard against which we measure our recommendations to you.
Getting personal
If you’ve read this far, I’m guessing that something I said intrigued you. If so, I invite you to learn more by checking out our website or by contacting us directly. In the meantime, I hope you’ll forgive me for a moment while I divert from our business conversation and enter the personal side. Remember what I said about Relating?
Eleanor Roosevelt once said, “The future belongs to those who believe in the beauty of their dreams.” As I write this post, I’m surrounded by family photos of both women and men who believed in the beauty of their dreams. From dreams of family, friendship, travel and achievement to dreams of what might be found in the deepest depths of the universe, my life is full of people who dared enough to pursue more.
Launching Allymara is my dream, a dream that is years in the making. This is me pursuing more and believing in the beauty of my own dreams. Its success is solely dependent on me. So trust me when I say that I will always work in your best interest. Will you always like what I tell you? No. And that’s okay. But my pledge to you is that I will advise you like the good friend you rely on to give you their honest opinion. Do you always have to take my advice? No. It’s your business and you are the decision maker. My job is simply to help make your job easier – and to have a little fun together along the way.
Our goals in business are no different than our dreams. We have to dare to pursue more, to imagine more, to achieve something bigger and better. Let’s get to work, and we’ll turn beautiful dreams for your brand into your brand’s reality.
