Allymara Consultants
Senior marketing consultants helping brands make meaningful connections with their female audiences
Allymara Consultants
Senior marketing consultants helping brands make meaningful
connections with their female audiences
Women are the most powerful consumers in the United States.
In fact, they make or influence nearly 80% of consumer purchases (Source: Forbes). Yet marketing efforts targeting women often fail to resonate. To capture their interest, marketers must first recognize this truth: Women are not a target audience.
Women are a diverse, macro-segment of the global population. They belong to multiple target audiences – each with its own needs, behaviors, interests and traits. Women are present in every generation, race and sexual preference. They are professionals. They are mothers. And often, they are working mothers. They are beauty experts and homeowners. They are adventure seekers. They are CEOs, entrepreneurs, financial planners and household managers. The list goes on and on.
At Allymara, we apply our Curate, Relate, Participate approach to strategies, plans and programs we develop for clients to appeal to the diverse nature of female audiences.
Our Approach
Curate
Marketing efforts for women should be carefully curated – customized and personalized to smaller segments that share similar behaviors, beliefs, lifestyles and interests. Avoid stereotypes, speak to benefits rather than features, and amplify the aspects of the brand that delight each segment the most.
Our Approach
RELATE
Women seek emotional connection and meaningful relationships – even with brands. Relate to female audiences with storytelling. Make sure not to ignore those within a woman’s sphere of influence as their critical bonds can significantly influence a woman’s decision-making and purchasing behavior.
Participate
Provide women with opportunities to participate in your brand’s success. Create channels that enable women to provide feedback, to share in the brand conversation, and to share their love for your brand with others.
Marketing Services
Brand Building
- Brand Audits & Workshops
- Brand Architecture
- Brand House Development
- Message Platform Development
support for marketing executives
- Presentation Development
- Supplier Sourcing & Management
- Marketing Operations
strategic planning
- Product Launches & Relaunches
- Brand Plan Development
- Market Research Design & Partner Management
- Market & Industry Analysis
- Competitive Analysis
- Customer Journey Mapping
- Marketing Program Design
- KPI Development & Interpretation
Industry Expertise
- Arts & Sciences
- Automotive
- Banking & Finance
- Commercial Construction
- Consumer Electronics
- Fashion
- Food & Beverage
Allymara Founder & CEO Allyson McGrail has extensive experience in Health & Beauty, including the following: aesthetics, dermatology, eye care & vision, healthcare facilities, healthcare technology, laser medicine, medical devices, medical practices, skin care and women’s health.
- Franchising
- Health & Beauty
- Hospitality & Restaurants
- Luxury Goods
- Not-for-Profit
- Transportation
Allymara Founder & CEO Allyson McGrail has extensive experience in Health & Beauty, including the following: aesthetics, dermatology, eye care & vision, healthcare facilities, healthcare technology, laser medicine, medical devices, medical practices, skin care and women’s health.
What People are Saying About Us
Allyson and I have worked together on various brands since 2016. In my roles leading brands and marketing teams, I consistently turn to Allyson to help me tackle complex challenges that require strategy and nuance in execution. Not only is she a pleasure to work with, but she is a trusted thought partner who carefully analyzes situations, does a significant amount of homework to out-research the competition, and always puts forth a uniquely qualified strategy especially when it comes to marketing to women. Her approach is also a holistic one, from brand development to go to market and all the tactical elements in between, she ensures a campaign is well-rounded and all elements work synergistically together. Allyson stays up to date on market dynamics, competition and performance in order to offer real-time marketing consultation. I find her an invaluable asset in building successful marketing programs and even helping develop strategic thinking among in-house marketing team members.
Amy Campbell
Global VP of Marketing
"Coming together is a beginning, staying together is progress, and working together is success."
HENRY FORD
We can’t wait to begin a long and successful relationship working with you. Please share with us how we can help you by completing our contact form.